Logo Design Questionnaire

Name

1. What is the name of your company?

2. In one sentence, tell us a bit about your business. What do you do and what makes you special?

3. Who is your target market?

4. Who are your main competitors, and what makes you different from them?

5. What do you like or dislike about your competitors’ branding?

6. Do you have any existing brand guidelines or a style guide?

7. What pain points do you solve?

8. Do you have a specific idea in mind for your logo?

9. Do you envisage your logo to be a graphic, word-only, or combination of graphic & words? If graphic(s) includes, do you envisage anything specific?

10. Do you want to use existing brand colours or a particular range of colours? If so, what are they?

11. Are there any colors that you do not want to use?

12. Do you have a particular font you would like to use – or ones you definitely do not want to use?

13. Does your logo have a tag line? If so, Is your tag line to appear with your logo on all of your branding?

14. Where will you logo be used (ie. Internet / print / uniforms (printed or embroidered? / OOH ads / packaging ) ?

15. Other than competitors, what logos do you like and why?

16. What words & phrases would your target market likely use when searching for the solution you provide? List as many as possible!

17. How would you describe this website to a friend?

18. What attributes or emotions do you want associated with your brand?

19. What attributes or emotions do you not want associated with your brand?

20. Defining characteristics. How would your brand’s image fall between each of these opposing characteristics?

Masculine, Neutral or Feminine

Very Masculine	Somewhat Masculine	Neutral	Somewhat Feminine	Very Feminine

Colour

Grey	Somewhat Grey	Neutral	Somewhat Colourful	Very Colourful

Simple or Intricate

Very Simple	Somewhat Simple	Neutral	Somewhat Intricate	Very Intricate

Approachable or Authoritative

Very Approachable	Somewhat Approachable	Neutral	Somewhat Authoritative	Very Authoritative

Conservative or Extravagant

Very Conservative	Somewhat Conservative	Neutral	Somewhat Extravagant	Very Extravagant

Fun or Serious

Very Fun	Somewhat Fun	Neutral	Somewhat Serious	Very Serious

Necessity or Luxury

Very Necessity	Somewhat Necessity	Neutral	Somewhat Luxury	Very Luxury

Modern or Classic

Very Modern	Somewhat Modern	Neutral	Somewhat Classic	Very Classic

Casual or Professional

Very Casual	Somewhat Casual	Neutral	Somewhat Professional	Very Professional

Sporty or Elegant

Very Sporty	Somewhat Sporty	Neutral	Somewhat Elegant	Very Elegant

Safe or Extreme

Very Safe	Somewhat Safe	Neutral	Somewhat Extreme	Very Extreme

Phone

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LOGO Design questionnaire