Dear Sally, Jill, and the rest of the team at Boali Lodge…

Please allow me to introduce myself, ahead of a hopeful catch up on the afternoon of Friday 10 June.

My name is Matt Want. Here is my LinkedIn profile. I would be honoured to help Boali Lodge with its marketing throughout 2016 and beyond, in line with the Marketing Coordinator role you’ve advertised on Seek.

I launched Focosme at the beginning of this year to help small to medium sized businesses with their marketing. Businesses that know they need more marketing and admin support, but don’t have the internal resources, time or expertise to do so themselves. Especially in the dynamic world of digital & social media. Business owners that need to focus on growing their business and serving their customers, rather than tinkering with websites and social media accounts.

Prior to that, I was Marketing Manager at Spartan: one of the world’s leading manufacturers of cricket gear. During my time there, as a hobby I also developed a client base of friends, and friends of friends, that needed help with websites and marketing for their small businesses.

Spending some time in the Snowy Mountains had long been a goal of my wife and I, so late last year we decided to move from our home in North Manly to Jindabyne whilst the kids were still young (7 and 4).

Creating Focosme allowed me to do this. It also allowed me to help a range of businesses and great people. Plus it allowed me to develop a passionate, dedicated team that can all work from home and achieve their goals.

As you scroll down you’ll find:

  • Info on a handful of our clients and how we’ve helped them
  • Details of my previous role and achievements at Spartan
  • Why I feel Focosme can help Boali Lodge
  • How to get in touch

Our Clients, and How We Help Them

Use the arrow to the right to explore some Focosme client examples.

Playmakers Academy

Specialised coaching clinics developed by former rugby league star Brett Kimmorley.

Website design and development, including implementation of a payment gateway for clinic bookings. Day to day website administration and technical support. Content creation and distribution across the website and social media – Facebook and Instagram. Email marketing automation setup and management.

Visit Playmakers Academy.

Terry Rich

An eCommerce beach towel and apparel business based in Sydney, shipping globally.

Day-to-day website administration and technical support for the client’s online store on the Magento platform. Full marketing planning and management, including content creation, social media scheduling and email marketing. Social media channels: Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr, Google+.

Visit Terry Rich.

Out There Branding

Custom branded products from outdoor flags to exhibition theming and corporate promotional items.

SEO review and cleanup: fixing broken links, optimising images and adding page meta descriptions. Day to day website administration including product management. Content creation and distribution on website and social media – Facebook, Twitter, Instagram, LinkedIn. Email marketing campaign creation.

Visit Out There Branding.

The Running Lab

Online video courses and face to face coaching to help people improve their running and everyday life.

Initial website design and development, including creation and delivery of the online video course. Day to day website administration and technical support. Email marketing automation setup and administration. Weekly coaching and social media consultancy.

Visit The Running Lab.

Action Sports

Australia’s largest importer of trampolines and leading importer of swing sets, outdoor play equipment, and large exercise equipment.

Marketing strategy and tactical implementation. Includes a review and refresh of the company’s current website (pictured) and digital assets, and production and distribution of new visual media.

Visit Action Sports. 




One of the world’s most popular cricket brands, sponsoring players like Michael Clarke, Mitchell Johnson, and Chris Gayle. Also one of Australia’s leading suppliers to netball, rugby league, rugby union and soccer clubs.

  • Marketing strategy and tactical execution including sponsorship, digital assets and social media channels (Facebook, Twitter, Instagram, Pinterest, YouTube).
  • Led the redesign and migration of the global brand site, improving functionality and increased monthly traffic by 150%.
  • Development and launch of a membership program – Spartan Cricket Club – securing over 3,000 free & paid members in its first week.
  • Organise video and photo shoots for TVCs, website, digital and advertising content.
  • Club, school and promotional/corporate sales.
  • Concept, planning and delivery of the 2015 Spartan North Sydney Leisure and Lifestyle Festival, attended by over 10,000 people.


We know how to run websites, no matter what the Content Management System (CMS). We’ve developed WordPress and Shopify sites, and work on a day to day basis with WordPress, Magento, Adobe Business Catalyst and Joomla.

We understand SEO and its importance, though we don’t get caught up in it as a defined ongoing strategy, believing good marketing and customer experience can be the most powerful tools to get the right traffic to your site.

We know how to manage marketing and social media effectively to specific interest groups, thanks to our experience with global brands serving multiple customer segments.

We’re experienced Event Managers. Whether it’s a festival for over 10,000 people, a charity launch, sporting competition, business conference, corporate lunch or film shoot, we’ve organised a vast array of events from end to end.


Please do not hesitate to give me a call on 0422 378 717 if you have any questions or to schedule a meeting. If you’d like any client references, here’s a couple that you should easily be able to reach:


Roy Kowarski, Out There Branding, 0421 754 560

John Shergill, Terry Rich, 0406 656 453


This video shows you highlights from the Spartan North Sydney Leisure and Lifestyle Festival, as mentioned above. I hope you enjoy it.

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